LYRA CLAVECILLA • CONTENT WRITER & COPYWRITER

THROUGH THE GAP_
RESEARCH-DRIVEN CONTENT WRITING & WEBSITE COPYWRITING

Own your niche with well-thought-out and well-written copy.

I am your go-to freelance content writer and website copywriter for collaborative brand positioning.

Together, we will craft a clear strategy that establishes your professional authority with your customers and in your industry.

LEVEL UP MY CONTENT
Lyra in a sunflower field
HAVE YOU BEEN WONDERING?

“Why does my current content sound like a rough first draft from a competitor?”

Be honest. Have you ever “stalked” a competitor’s blog or website and thought, “Wait, this sounds exactly like my brand”? Or “Their messaging ”clicks”. I wish mine sounded like that.”

If that rings a bell, then we’ve found the issue.

A COPYCAT NEVER STANDS OUT.

Your audience does not need another version of someone else. They need your fresh perspective. You are an expert in your field, and that should translate to your content.

If your content makes you yawn and scroll and click “X”, then it’s probably the perfect time to refresh your voice.

So, how do we fix
this?
Writing on a laptop

We’ll turn your content and website copy into your best business asset, not just a space-filler.

By combining clear marketing strategies, voice- and data-driven copy, and the (not-so) secret terms your market uses, we will establish your brand’s authority and ensure your audience gets HOOKED until buying becomes a no-brainer.

It will be one of your (best) investments that will bring your most authentic voice and unmatched content that elevates your business above competition.

LET’S TALK
HI! I’M LYRA. AS IN LYRE-AH

I’m your freelance content writer and website copywriter from the Philippines.

Four years ago, I stepped away from the comfort of a stable career in Trade Marketing to write.

And this is where the leap has taken me…A million words, hundreds of blogs, and dozens of web copy pages later. I am now a Top Rated Plus freelancer with a 100% job success score on Upwork.

Since 2022, I’ve helped business owners find the right words and say them in the right way to reach the right audience. You need blogs, website copy, landing pages, scripts, or captions? Consider it done.

You know, when a business needs online growth, the solution usually comes down to a four-letter word: COPY. (I like to think you also need a LYRA for it to work! 😁)

Anyway, that’s my story. I’d love to hear about yours.

Portrait of Lyra Clavecilla
HOW CAN I HELP YOU?
Great output straight from
my client
★★★★★
“Lyra was a great boost to our project and looking forward to hiring her again on future projects!”
Leon
UPWORK CLIENT, AS CONTENT OPTIMISATION SPECIALIST
TAKE A PEEK AT MY PROJECTS
SELECTED CLIENTS

BRANDS I’VE WRITTEN FOR

Sample Oklahoma Unaging SME Japan Origin Mattress Interwell Stationery
WHAT I CAN HELP YOU WITH

Content Writing and Copywriting Services for US Businesses and beyond!

Content writing workspace

SEO Content Writing

LEVEL UP MY CONTENT

I write long-form and short-form content, rooted in research. My goal is to bridge the gap between complex topics and accessible information for general readers.

This one is for anyone needing blogs, listicles, guides, manuals, audio and video scripts, etc.

Laptop workspace with a cat

Website Copywriting

BOOST MY BRAND

If you need a copy that triggers your audience to click that “BUY NOW” button on your website, this one is for you.

Here, I am not just capturing the reader’s attention; I’m also highlighting your value proposition in a way that connects with real people.

CONTENT WRITING & SEO RESULTS

Two of my best content writing and copywriting stories are

Helping a site scale its visibility to a peak of ~3.2K keywords and ~1.9K visits through informational content, and it’s not just because of the numbers, but because scholarly and corporate publications like Economist Impact (The Economist Group) and Edward Elgar Publishing considered my writing a reliable source of information.

Another is contributing to ~12K+ monthly website organic visitors for a B2B stationery manufacturing company, which also supported visibility in both traditional SERPs and AI searches like ChatGPT, Gemini, and Google AI Overviews.

You can find more of these case studies and success stories on my portfolio…

TAKE A LOOK
ONE LAST NOTE

It’s nearly impossible to tell your own story clearly and effectively while you’re living it. I’m here to act as the objective lens your brand needs.

BOOK A DISCOVERY CALL